Consumer acceptance and preference for new food from edible insects in Kenya
Mr Mohammed H. Alemu
MSc Environmental and Natural Resources Economics
University of Copenhagen
In developing countries, climate change and shortage of water pose tremendous challenges on traditional farming which can lead to a failure to meet the rising demand for animal protein. Meanwhile, the population living in this part of the world keeps increasing causing the demand for protein to increase substantively in a foreseeable future. As a result, other sources of protein should be introduced to meet this rising demand, and in this regard, edible insects can play a significant role in terms of serving as a vital source of protein. As a matter of fact, insects are already being consumed in some parts of the world. However, they are typically harvested in the wild and no formal insect food sector is identified to date. This is partially because their roles in terms of achieving food security are inadequately investigated. Most notably, there exists no scientific evidence in relation to the potential demand for food products originating from insects.
In this PhD project, we will assess the market potential in terms of consumer acceptance of and preference for introducing new insect-based food products in Kenya. Using a discrete choice experiment method based on quantitative interviews with a representative sample of respondents from rural and urban areas, we will estimate consumers' willingness to pay to reveal demand for insect-based food products and reflect the associated marketing opportunities for potential agribusinesses engaged in producing food products using insect proteins.